Bridging the Gap to optimizing the business ecosystem to be inclusive, impactful, digitalised, sustainable & profitable.
Welcome, Thank you for visiting Deldeyoch, & allowing me to share my views, opinions, and adventures, as the founder, & CEO. Deldeyoch in the Ethiopian language "Amharic" means 'bridges'. I chose it as it is my personal & professional journey to bridge the gap in trying to serve as a conscious & aware Human being & Entrepreneur.
When envisioning myself as an Entrepreneur & trying to structure my business, Deldeyoch, which has always been my passion, I used my travel & career as a source of inspiration. Yet at several instances in my life when I thought I was ready, I had job offers I couldn't refuse that yet again put my dream of being an Entrepreneur on hold for a later time in my life. Coming from a humble family that enforced strict life discipline & focus, I knew who and what I wanted to be when I grew up since I was 16yrs old.
I was raised with ancestors that were spiritual seekers, warriors & in civil servants, entrusted in the safe keeping of wisdom, in service to God, country & family. Although I was born in a trauma filled uncertain time in Ethiopian history where families were torn apart, & the country was going through a painful transition. I witnessed the trauma of the past, & a birth of uncertain times, as well as changes that has affected me within. I was protected, shielded to live a focused, disciplined, conservative to some, yet ambitious life. I was given the tools, enough fear & drive, paving my way through continents, schools, career, social settings, healthy living as well as seeking a spiritually, physically & mentally wealthy life. I loved life, I was curious about knowledge, I was lead by God grace, to be independent at an early age.
By age 35, I was focused, discipline & achieved everything & more, a 16year young woman was inspired to become. I had achieved what most around me would call success, not just as a black professional woman, but a human being, living in an unpredictable world, part of the wealthiest country & region in the Americas. I had an impeccable resume, a great brand, I lived a hermit life, I was peaceful, loving & joyful, owning a condo overlooking space needle in seattle. I had the health, wealth and destined for world success, as well as partnered to create an empire of a mini family.
I was ready to serve, thus I was lead to unveil my spiritual purpose, through pilgram, prayer, lent & meditation. My spirit lead me to say my final goodbyes to my guardian, the legacy I uphold, my guru, & the light shield that allowed me to be who I am today, my fathers. Bringing me back to a home, country, society, continent that gave me my ancestors gifts & traps. I was headhunted for an opportunity of a lifetime, as a COO of a startup international bank with almost 3,000 shareholders, and was part of a team that created an innovative, profitable, & impactful bank, that is now the leading bank in Ethiopia.
Since I was a teenager, I have always envisioned myself to be my own person, an Entrepreneur and in service to living in my own rhythm of being a conscious change maker. I always choose free will in whatever form, to align, question & move towards flowing in purpose, facing the challenges & tests to become my authentic self, "does this align with my love, or discourage it?".Thus in 2010 after my father passed away, I used my saving to invest in myself and I took a couple of gap years travelling in Africa & Ethiopia in order to work on my business plan, grieve & also to decide if serving in Africa is where my next adventure in life would be. My push to venture in starting deldeyoch was in honour of my mentor, idol, & the backbone of who I am, my dad, that lived & sustained his life by living an authentic, balanced & impactful lifestyle, in service.
Once I finalized my company's business plan, Deldeyoch, which was a combination of years of saving, planning, investing & executing my dream. I incorporated my diverse educational, social, & professional experiences, allowing me to give birth to a unique holistic approach to advising startups & MSME. As the name implies, we at Deldeyoch assist to optimizing the business ecosystem to be inclusive, impactful, digitalised, sustainable & profitable.
Travelling mostly Solo, it has allowed me to be more tolerant, empathetic, and grateful for every decision, challenge, & triumph I have experienced. Traveling either in luxury, backpacking, overland or budget, I take my time in deciding where I feel I want to venture to next, to make major life decisions, to release my emotions, & acknowledge in gratitude how far I have come. As part of my entrepreneur journey, my business, blog & my bohemian lifestyle is to share the lense by which I see the world, its beauty in its diversity, as well as find ways and means to challenge the status co., & disrupt the collective egoic minded false state harming our universe, to be part of the healing process. So as I am part of the movement to impact, sustain & be innovative to create a Self sufficient, mindful, borderless, & equal opportunity for all citizens of this world, especially in Africa.
Enjoy, and again thank you for using our service, sharing or commenting on my blog.
By
Dutchess @deldeyoch.com 🇪🇹
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"Bridging the Gap to optimizing the business ecosystem to be inclusive, impactful, digitalised, sustainable & profitable."
